In recent days, discussions have revolved around the relationship between record labels and aspiring artists, sparked by the passing of rapper Mohbad.
Now, Nigerian music veteran Timaya is sharing his perspective on why many artists face exploitation and offering advice to up-and-coming musicians.
He also sheds light on why he finds it amusing when people approach him, seeking connections with artists like Olamide or Don Jazzy. Here’s Timaya’s take on the matter.
Timaya begins by addressing the eagerness of young talents to secure record deals. He emphasizes that these talents don’t need to wait for record labels to approach them.
Instead, they should continue working and dreaming big, refusing to settle for just any label. He points out that record labels aim to turn a profit, which can lead to uncomfortable situations for the artist.
Timaya advises aspiring musicians to understand the music business, invest what they can, and maintain consistency.
He stresses that many emerging artists are solely fixated on signing with a label, without considering what they bring to the table or how the label benefits from them. Starting small and gradually progressing is a viable path to success.
Timaya also shares his amusement at the messages he receives, where individuals request him to connect them with artists like Don Jazzy or Olamide. He finds it humorous because, often, these aspiring artists lack recorded songs, professional online presence, or even the means to finance their music careers.
He suggests that it’s unrealistic to expect financial support for recording without personal investment. Timaya proposes a practical solution: saving a small amount daily, and within a few months, one can accumulate enough funds to record a song in a nearby studio.
He highlights that promoting a song on online streaming platforms is affordable, making it accessible for emerging artists.
Timaya’s message revolves around the idea of self-reliance, financial discipline, and the importance of demonstrating dedication and seriousness in pursuing a music career. He encourages emerging artists to take proactive steps, invest in themselves, and understand the dynamics of the music industry.
What are your thoughts on Timaya’s insights? Do you agree with his perspective? Feel free to share your comments.