Before you start creating your ad, make sure you have a clear understanding of your advertising goals and the specific ad groups you want to target. This will help you choose the right settings and create an ad that is effective for your audience.
TikTok Ads Manager organizes ads into three main parts: campaigns, ad groups, and individual ads. After you’ve created your overall campaign and defined the ad groups you want to target, you can start creating individual ads. To do this, simply upload your videos or images, or use TikTok Ads Manager’s tools to design eye-catching ads in no time.
TikTok Ads Manager allows you to create two types of ads: images and videos. The specific format and requirements for your ads will depend on where you want them to appear.
Keep in mind that you can have a maximum of 20 ads per ad group.
The following sections will explain each part of the ad creation module, as shown in the animation below.
Step 1: Give your ad a name. This name will help you identify your ad when you’re looking for it later. It’s just for your reference and won’t be seen by anyone else.
Step 2: Choose the format for your ad. TikTok only supports video ads at this time. If you’re using our Global App Bundle, you can use both images and videos.
Step 3: Select Your Media
You can choose from three ways to add media to your ad:
Upload from Computer: Add media directly from your computer’s files.
Use Saved Media: Access media you’ve used in previous ads from this section. These files will be automatically saved in your assets library.
Create a Video: Use our video creation tools to make a stunning video. You can either use a pre-designed template or the “Smart Video” feature.
Video Template: Create video ads using existing images and our professionally designed templates. For more details on using templates, refer to the Video Creation Kit.
Smart Video: Use our “Smart Video” feature, which automatically analyzes your media to create professional-looking edited videos.
Smart Video Soundtrack: Add background music to videos that don’t have sound using our smart technology.
Grab Attention with a Thumbnail
Choose a captivating cover photo to instantly draw your audience’s attention. You can either upload your own custom cover photo or select one from the pre-selected images from your video. Depending on the length of your video, you can choose from up to 8 displayed keyframes.
Craft Your Ad’s Text and Link
After adding media to your ad, you’ll enter the following elements that will be displayed alongside your ad:
Display Name: Represent your brand with this name. It should match the brand/product/company name of the website or app you’re promoting.
Text: This text will be part of your ad’s creative and will inform your audience about what you’re promoting.
Call to Action: Tell your audience what you want them to do when they see your ad. See the table below for a list of available CTAs.
Profile Image: Showcase your brand with this image. It will appear on your ad’s creative.
URL: Enter the URL of the website you want your ad to drive traffic to. This URL will only be available for specific objectives.
Available Call-to-Actions for Your Ads
Here are the available call-to-actions you can choose from for your ads on TikTok:
* Download: Encourage people to download your app or file.
* Learn More: Provide more information about your product or service.
* Visit Store: Direct people to your online or physical store.
* Book Now: Allow people to make reservations or appointments.
* Shop Now: Drive traffic to your online store or marketplace.
* Contact Us: Prompt people to reach out to you for more information or support.
* Apply Now: Encourage people to submit applications for jobs or opportunities.
* Play Game: Invite people to play your game or launch an interactive experience.
* Watch Now: Direct people to watch your video content or live stream.
* View Now: Encourage people to view your images or other visual content.
* Get Quote: Prompt people to request a quote or estimate for your services.
* Interested: Indicate that you’re interested in learning more about the user.
* Install Now: Encourage people to download and install your app.
* Get Showtimes: Direct people to find showtimes and schedules.
* Experience Now: Invite people to try out your product or service firsthand.
* Pre-Order Now: Allow people to place pre-orders for your product or service.
* Subscribe: Encourage people to subscribe to your newsletter or service.
* Get Tickets Now: Drive traffic to your ticket sales platform.
* Listen Now: Direct people to listen to your audio content or podcast.
* Read More: Encourage people to read your blog article or other written content.
* Order Now: Prompt people to order your products or services online or in-store.
* Sign Up: Invite people to create an account with you or sign up for a service.
Preview Your Creative
Once you’ve finished creating your ad, take some time to preview it to make sure everything looks and works the way you want it to. Please note that these ad previews are not device-specific, and ads are adjusted based on a user’s device and network conditions.
It’s recommended that you preview all ads on your own device to see how they will appear to your target audience. For more detailed instructions on how to preview ads, please refer to the How to Preview Ads guide.
Add Tracking Links
If you’ve chosen “Website conversions” as your advertising goal, you’ll need to set up a Pixel at the Ad Group level.
To track your ad performance data, you can add relevant Pixel or third-party tracking URLs.
To learn more about the TikTok Pixel, please visit the About TikTok Pixel page.
For a list of supported third-party tracking partners, refer to the Supported Third-Party Measurement page.
Once you’ve created your ads, click the “Submit” button to finalize your creation. To create another ad, simply click the “Add” button.
Please note that clicking on “Submit” will initiate an ad review process.